Website Tracking:
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So you
have built a website that looks great and has some
awesome content in it. You have also got it search
engine optimized and you have a great internet marketing
strategy in place to make sure that you website is going
to be a popular business in your industry. You set up
everything to run and … then what? How do you know its
working? If you do know its working how do you know
whether it is working 20%, 50%, or more than 90%? |
Do you know which
parts are working and which of them are not? These are just
some of the questions that can be answered using website
tracking. At Wave Media Group,
we are experts at website tracking analysis.
Website tracking might sound like a
nightmare of collecting and analyzing statistics, in actual
fact, this is one of the simplest and easiest ways of
monitoring your online business. You can either install the
website tracking tools on your website or you can register
your website with an automatic tools running on a website
for data collection. As far as you are concerned, all you
need to do after that is to sit back and wait for the
reports to start coming in. There are different kinds of
statistics that are generated by your website. The website
tracking software installed will then assimilate the data
and start churning out all the reports that you could
possibly imagine.
Internet marketing strategies are plagued with failure
because people fail to properly analyze the reactions to
marketing strategies. For instance here are a few questions
that can be answered by website tracking that can prove
invaluable when it comes to a business analysis of your
online venture.
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The total traffic on your website per
day/week/month/year. This is nothing but a hit count.
Every unique user visiting your website counts as one
hit. The more hits you have the higher your traffic and
consequently, your popularity.
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More importantly, how many of those
visitors are repeat visitors? If you get a million
visitors every week and less than 10% of them come back
the following month then obviously you have some
thinking to do.
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Where did they come from? What was the
referring website or search engine?
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If it was a search engine then what
keywords did they use? Following that, what are the most
popular keywords for your website?
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Demographic data
- how many from your own city, state, country? How many
international users? If 90% of your profit contributors
are, for instance German, do you think you could get a
bigger German market share by having a German version of
your website?
These are just some of the marketing concerns that can
be addressed through website tracking.
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